$30M Raised.

Flora Growth Corp. raised $30M in a Reg A offering working with Issuance.
Industry
Consumer; Cannabis
Amount Raised
$30M
Investors
10,000+
Duration
11 months

COMPANY OVERVIEW

Flora Growth is an internationally focused cannabis company leveraging natural, low-cost cultivation practices to supply cannabis derivatives to its diverse business divisions. With a portfolio of brand categories spanning pharmaceuticals, cosmetics, hemp textiles, and food and beverage, Flora’s efficient and compliant value chain serves high quality cannabis derivative products to a global customer base.

By building multiple supply chains and distribution from the ground up, Flora’s leadership brings a wealth of expertise navigating regulatory environments in  local markets, and enabling the company to market a higher-quality premium product at below market prices.

Today, Flora is the operator of one of the world’s largest outdoor cultivation facilities. By prioritizing natural ingredients and value-chain sustainability across its portfolio, Flora creates premium products that help consumers restore and thrive. operating in line with the company’s mission of supporting local enterprises across the globe.

Campaign OVERVIEW

  • To facilitate global expansion while continuing to invest in cannabinoid bioscience R&D, Flora launched a Reg A offering with Issuance. Welcoming retail investment in this manner aligned with the firm’s foundational values of inclusion and empowerment for individual stakeholders, and was a highly efficient means of capitalization.
  • Upon being engaged, Issuance crafted and executed a bespoke campaign for deal distribution across multiple channels. Issuance’s execution of media relations resulted in significant coverage from third party analysts in the financial publishing community, and drove high levels of activity from investors.
  • By issuing investment units comprising both shares and warrants for future share purchase, Flora not only raised funds immediately but also laid the ground work for future shareholder engagement, a critical value add.

What’s next?


NASDAQ IPO

  • Only a few months after the Reg A close, Flora completed an IPO (NASDAQ:FLGC) in May 2021 priced at a premium to the Reg A share price.
  • As evident in trading activity in the months that followed, Flora’s Reg A investors acted as price support in the public markets, notably providing volume at levels near the Reg A warrant exercise price.

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