$17M Raised.

Winc raised $17M in a Reg A offering working with Issuance.
Industry
Consumer; Wine & Spirits
Amount Raised
$17M
Investors
5,000+
Duration
5 months

COMPANY OVERVIEW

Winc, Inc. is a direct-to-consumer wine & spirits brand disrupting the wine industry by taking a modern approach to a timeless craft.

Winc made a name for themselves by offering customers highly personalized product selections delivered directly to the home, and by increasing customer engagement through offering a subscription-based wine membership. Founded in 2011, Winc’s momentous growth made them a fit to raise significant growth equity in 2019 in order to power the brand to new heights.

CAMPAIGN OVERVIEW

  • After initially launching their Reg A campaign with a listings platform, Winc made the switch to working with Issuance in order to capitalize more effectively on their organic audience with higher quality deal marketing capabilities.
  • Switching to Issuance paid for itself almost immediately – Winc raised more in the first 6 weeks with Issuance than in the prior 6 months while on the listings platform. Ultimately, Issuance’s campaign strategy expertise enabled total funding of $17M.
  • By conducting rolling closes of escrow, Winc was able to continuously channel Reg A proceeds directly into the business, fueling record annual revenues of $64.7M in 2020 as a result.

High-affinity brands like Winc exemplify the value capture that is possible via Reg A financing. Issuance’s methodology is built for brands with a strong identity, and a concrete understanding of the value of individual stakeholder alignment through equity ownership.

What’s next?


NASDAQ IPO

  • After working with Issuance, Winc was in a position to explore public options immediately following the Reg A offering.
  • In Q3 of 2021, Winc disclosed plans for an upcoming IPO (NASDAQ:BEV), pricing shares at a premium to the Reg A offering price.

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